after the revolution and its impact on the advertising perception and memorization

Since January 14th 2011, Tunisia has experienced a transformation on many levels. The revolution had an impact on several sectors including the advertising industry. ELKA Consulting surveyed consumers’ opinions about their perception and memorization of the advertising action for the post revolution period. This study was conducted in April-May 2011 and concerned the commercials conveyed between January, 14th and late April 2011. The study includes a qualitative part and a quantitative section:

  • 4 FOCUS GROUPS : Participants of Grand Tunis
  • FACE TO FACE INVESTIGATION in the street with a sample of 1101 respondents
  • AREA : Grand Tunis, Sousse, Sfax


  • Results of the qualitative part
  • Results of the quantitative part