QUANTITATIVE TECHNIQUES
- OUR TECHNIQUES
- QUANTITATIVE TECHNIQUES
Is known by a large possibility to represent the population of study. The face to face is the most common way in the quantitative studies.
It allows to :
- Use the « sampling method» which allows to select randomly the respondents to minimize the risk of error
- Have a direct contact with the person interviewed
- Select rare Target
ELKA Consulting count more than 100 active interviewers divided all over the Tunisian territory. Thanks to a continuous education, our team is capable of managing many interviews methods: face-to-face, street, at home, professional, out of market place…
A control unit is made to ensure the quality of the information collection by a strict and demanding procedure applied to each step of the process to guarantee the reliability of the study.[/av_tab_item][av_tab_item title=”TELEPHONE INTERVIEWING”]
The telephone interviewing method is characterized by a time-saving benefit and facility of use.
It’s frequently used to measure customer’s satisfaction.
A CATI platform and a professional team of phone interviewers are at ELKA’s disposal.[/av_tab_item][av_tab_item title=”HALL-TESTS”]
ELKA Consulting has realized many studies using this method. Participants are recruited by a specific method and then they are invited to a room where the test is conducted (product test, taste test, behavior test, concept test…).[/av_tab_item][/av_tabs]