QUALITATIVE TECHNIQUES
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- QUALITATIVE TECHNIQUES
The focus group is a qualitative research Method. It is a group discussion, conducted with 8 to 12 people by a skilled moderator.
The focus group allows the collection of information to evaluate the needs, expectations and perceptions and improve the understanding of the opinions, views and attitudes of a target population about a particular subject or issue…
ELKA Consulting has a focus group moderation room with a one-way mirror and an observation room. The rooms are equipped with all the multimedia tools for recording and observation of the focus’s conduction.
ELKA Consulting has conducted hundreds of focus group on behalf of its customers with sophisticated recruitment techniques so that the profile of the participants is the most adequate to serve the objectives of the study.
The ELKA‘s team is composed of experienced moderators in managing discussions with interviewing, analysis and interpretation skills.[/av_tab_item][av_tab_item title=”INDIVIDUAL INTERVIEWS”]
The individual interview is a method of collecting information by a face-to-face contact with only one person. Individual interviews allow to probe the attitudes and to get a deeper understanding of the behaviors of the person interviewed.
The individual or ethnographic interview can be conducted in different ways: in-depth interview, semi–structured interview and structured interview.
ELKA Consulting has conducted several qualitative interviews using sophisticated recruitment techniques (processes) so that the profile of the participants would be the most adequate to serve the objectives of the study.
ELKA Consulting moderators have proven their skills in moderating discussions and conducting interviews.[/av_tab_item][av_tab_item title=”OBSERVATIONAL STUDY”]
The observational study is to observe and analyze the behavior of the individual in real time at consumption or purchase areas…
This approach aims to :
- Discover the habits highlighting spontaneous behavior.
- Test the performance and the attractiveness of a product or a brand.
- Assess the presentation and the atmosphere at the sales area.
Observational studies aim to adapt the market place or the presence in it to make pleasant the customer’s experience and to maximize the chance of the product being chosen by customers.
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