This study approach consists in exposing the target individuals, one (or more) advertising message(s) before broadcast to measure its impact and effectiveness

This study allows to :

  • Check the understanding of the ad message
  • Check the suitability (coherency) of the message with the media
  • Evaluate the perception of the advertising message
  • Explore attitudes towards the advertising message
  • Choose the most adequate advertising message


This study aims to measure the impact of a broadcast advertising campaign on the target audience.

It allows to :

  • Measure the attractiveness of the advertising message
  • Measure the memorization of the advertising message
  • Measure the appreciation of the advertisement
  • Measure the persuasiveness of the advertisement, its ability to attract new customers and  retain the existing  clientele
  • Evaluate the media used