ADVERTISING STUDIES

This study approach consists in exposing the target individuals, one (or more) advertising message(s) before broadcast to measure its impact and effectiveness

This study allows to :

• Check the understanding of the ad message
• Check the suitability (coherency) of the message with the media
• Evaluate the perception of the advertising message
• Explore attitudes towards the advertising message
• Choose the most adequate advertising message
• …

This study aims to measure the impact of a broadcast advertising campaign on the target audience.

It allows to :

• Measure the attractiveness of the advertising message
• Measure the memorization of the advertising message
• Measure the appreciation of the advertisement
• Measure the persuasiveness of the advertisement, its ability to attract new customers and  retain the existing  clientele
• Evaluate the media used
• …