Services
Six kinds of question. One accountable team.
Every study is designed around the decision it has to support, run by our own teams, and delivered in Arabic, French or English.
01
Brand & product studies
Know where your brand stands — and what to change.
- Awareness, image and positioning versus competitors
- Brand health tracking over time
- Name, logo, packaging and price tests
- Blind tests and concept tests before launch
02
Behaviour studies
Understand how people really choose, buy and use.
- Usage, habits, attitudes and motivations
- Barriers and drivers to purchase
- Behavioural segmentation of your targets
- Shopper profiles and journeys at the point of sale
03
Satisfaction studies
Hear dissatisfaction before it becomes churn.
- Customer satisfaction barometers
- Mystery shopping and service benchmarks
- Exit and lost-client interviews
- Employee satisfaction and engagement
04
Communication & advertising
Test the message before you pay for the media.
- Pre-tests of one or several messages
- Comprehension, fit and perception checks
- Post-campaign recall and persuasion
- Evaluation of the media channels used
05
Opinion polling
Measure what the public thinks, wave after wave.
- National and regional opinion surveys
- Citizen and consumer sentiment
- Multi-wave barometers
- Perception studies for institutions
06
Programme monitoring & evaluation
Show donors and boards what a programme changed.
- Baseline, midline and endline surveys
- Impact assessment
- Beneficiary perception studies
- Delivered for donors, NGOs and public institutions
Have a question that needs reliable data?
We reply within two working days with a first methodological approach.