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SOCIAL MINDS Tunisians and social media

“Social Minds” is a quantitative barometer whose first edition was produced in March 2012, sponsored by Madwatch, conceptualized, and realized in collaboration with ELKA consulting. This survey aims to monitor the social media penetration and understand its use by Tunisian users. Beyond that, this barometer aims to explore the status of brands in social media, […]

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after the revolution and its impact on the advertising perception and memorization

Since January 14th 2011, Tunisia has experienced a transformation on many levels. The revolution had an impact on several sectors including the advertising industry. ELKA Consulting surveyed consumers’ opinions about their perception and memorization of the advertising action for the post revolution period. This study was conducted in April-May 2011 and concerned the commercials conveyed […]

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